Which one of the two ways of achieving strategic consensus is better? Why do you think so?

What will be an ideal response?

The Strategic priorities -> Goals sequence is superior in terms of predicting firm performance. Why? Sample answer: One possible reason is that setting the broader strategic priorities and then goals allows an organization to think more freely rather than being tied down to the details of "reality." As a consequence, the organization makes more ambitious goals than usual. These ambitious goals force an organization to challenge its perceived current capacities and perhaps, as a result, more readily allow the organization to extend its capacities. In contrast, setting goals first and then strategic priorities may induce an organization to accept the details of "reality" rather than think more freely. As a consequence, the organization makes goals that are not very ambitious. These not so ambitious goals do not force an organization to challenge its perceived current capacities and perhaps, as a result, do not readily allow the organization to extend its capacities.