Imagine you are running a growing business with an active presence on social media. How would you better understand what your customers think about your business using these platforms?

What will be an ideal response?

Text mining and web mining techniques would help a business in this situation. Using text mining tools, businesses can analyze transcripts of calls, texts of email messages, blogs, and social media posts using sentiment analysis, or survey forms, gleaning valuable information about customer opinions on specific topics. web mining involves similar techniques, but using web pages and Google search results as the source of data.