Kevin Oh is planning to sell a bond that he owns. This bond has four years to maturity and pays a coupon of 10 percent on a semiannual basis. Similar bonds in the current market will yield 12 percent. What will be the price that he will get for his bond?

The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of

competitors." A) copyright B) trademark C) slogan D) brand E) logo

How was eBay able to remain ahead of its competition as an Internet auction house?

a. using penetration pricing b. bundling the software c. customer lock in d. being a first mover