The competency components which the text seeks to develop are
a. Theory, practice, and communication.
b. Knowledge, sensitivity, skills, and values.
c. Attitudes, outcomes, and ethical responsibility.
d. All of these.
Answer: B
Communication & Mass Media
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Arthur Page asserted the importance of public relations by insisting that he have a voice in AT&T policy-making before accepting the title of vice president for public relations
Indicate whether this statement is true or false.
Communication & Mass Media
The idea that what we see first exerts the most influence on our perception is known as the
__________ effect. a. primary b. primacy c. recency d. decency e. none of the above
Communication & Mass Media