A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced

Which of the following are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. (They are targeted to consumers.)

a. direct demonstrations b. freestanding kiosks c. indirect demonstrations d. point-of-purchase displays

MPR practitioners generally do not have to worry about ethical practices

Indicate whether the statement is true or false