As the term is used in the law, a corporate independent political expenditure is

a. a direct payment to a candidate for office.
b. a gift to a candidate's campaign committee.
c. a corporate-controlled use of assets on behalf of a candidate.
d. Both a and b

c

Communication & Mass Media

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Which of the following is NOT something you need to pay attention to as a PR practitioner of an organization?

A) what investors are saying about your organization B) global economics C) national economics D) local economics E) what managers are saying about the employees

Communication & Mass Media

When you present the most important or convincing idea first in your speech, you are

using the principle of a. primacy. b. specificity. c. complexity. d. recency.

Communication & Mass Media