Define commercialization. Explain two important decisions the company must make during this stage
What will be an ideal response?
Introducing a new product into the market is called commercialization. The company launching a new product must first decide on introduction timing. Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Confidence, capital, and capacity are required to launch new products on a large-scale basis. Hence, many firms plan a market rollout over time.
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Use the equation P0 = (K * EPS1 ) /r-g) to demonstrate the relationship between the price-earnings model and the constant growth dividend model
P0 = the current price per share of stock, K = the dividend payout ratio, is the forward looking earnings per share, r is the required rate of return for common stock, and g is the anticipated constant rate of growth.
A brand is sometimes defined as a(n) ________ because it establishes an expectation based on familiarity, consistency, and predictability
A) image B) position C) promise D) association E) personality