On the income statement, a service company reports the cost of merchandise inventory that has been sold to customers

An ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time

A) advertising medium B) advertising objective C) advertising channel D) advertising budget E) advertising copy

Which statement is true regarding courtesy during negotiations?

a. Knowing your facts is more important than courtesy. b. Allowing someone to save face is very valued in some cultures. c. Courtesy will not clarify misinterpretations. d. Courtesy is harder to achieve with a mediator.