If monthly fixed costs are $21,000 and the contribution margin ratio is 42%, the monthly sales volume required to break even is:

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data

A) primary B) secondary C) incipient D) quantitative E) MIS

Marketers have little information about buyer wants, preferences, and behavior

Indicate whether the statement is true or false