Answer the following statement(s) true (T) or false (F)

1. One advantage of ads in national newspapers is that newspapers are selective and devoted to a particular audience.
2. An advantage of magazines is they are long-lived compared to other media.
3. Most collateral are also integrated with the web thereby expanding cross promotional opportunities.
4. Newspaper readership is dropping, particularly in the under-40 demographic.
5. Newspapers are believable, and that’s a significant disadvantage from a creative standpoint.

1. False
2. True
3. False
4. True
5. False

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The direct translation of an idiom keeps its original meaning. 2. Phatic communication is only used for interpersonal contact. 3. Ethnic differences across sub-cultures are represented in language. 4. The Sapir-Whorf hypothesis is also known as linguistic relativity. 5. A concept’s codability in a certain language determines the ability of a speaker of that language to understand it.

Communication & Mass Media

pincer grasp

What will be an ideal response?

Communication & Mass Media