Many seller-financed purchases are examples of

Marketers optimally can make their presence felt by ________

A) distributing messages about everything they do, no matter how trivial B) understanding the needs of their customers and how to influence them C) holding regular news conferences D) getting their employees to blog about their organization's products E) purchasing advertising air time during the Super Bowl

In many cases, intrinsic motivators have a more long-term effect on the attitudes of salespeople than extrinsic motivators do

Indicate whether the statement is true or false