Briefly describe four main objections to advertising
What will be an ideal response?
Some people believe that advertising is manipulative, causing people to make purchases they would not make without having been exposed to the ads. Similarly, some criticize advertising for encouraging people to buy products they do not need. Advertisers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. In addition, some advertising has been accused of being offensive, and some advertising has been accused of perpetuating negative stereotypes of certain groups of consumers.
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Which of the following statements about market opportunity analysis is true?
A. One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible B. A market opportunity would be viable and attractive to a firm even if the opportunity is inconsistent with the company's mission and objectives C. The steps involved in a market opportunity analysis begin with the generation of strategies, followed by the determination of marketing objectives and ends with the reviewing and revising of plans D. Market opportunities must be defined for the whole marketplace, not for specific target markets E. None of the above statements about market opportunity analysis is true
Which of the following is not a measurement issue in accounting?
a. When to record a business transaction b. How to classify the items of a business transaction c. What value to place on a business transaction d. Where to record a business transaction