The everyday kinds of confirmation and support we offer can change monologues into

dialogues.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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Program strategies designed to appeal to young adults, Hispanics, or African Americans are examples of

a. segmentation

b. branding c. publicity d. positioning e. program distribution

Communication & Mass Media

Some control is lost when an experiment moves from the lab to the field. Thus, field experiments are considered quasi-experiments rather than experiments.

Answer the following statement true (T) or false (F)

Communication & Mass Media