_____ is the tendency to see others and their behaviors through your own cultural filters
A) Multiculturalism
B) Egocentrism
C) Ethnocentrism
D) Existentialism
Answer: C
Communication & Mass Media
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Which of the following guidelines does the book recommend in regard to the level of abstraction of
language used in a speech? A) Use high-level abstraction to put pictures in your audience's head. B) Consistently use low-level abstraction to make your main points clear. C) Vary the levels of abstraction. D) Use high-level abstraction more than low-level abstraction.
Communication & Mass Media
What is the most important corporate communication piece you will leverage in your career as a writer?
a. the memorandum b. the business letter c. the email d. the proposal
Communication & Mass Media