Accurate estimates of a particular prime-time show's likely national ratings come from

Which of the following is NOT a guideline for the effective use of analogies?

A) Use analogies sparingly. B) Analyze the two things you're comparing. C) Use analogies sensitively. D) Use analogies frequently. E) Avoid trite analogies.

The Federal Trade Commission views "word-of-mouth" advertising as ______.

a. a form of puffery over which it does not exercise oversight b. advertising via social media from influencers that is subject to the full range of FTC oversight c. falling outside the definition of commercial speech d. a form of advertising that is evolving too rapidly to regulate