The primary purpose of the lead in a press release is to ________
A) establish the intense tone of a written piece and gain emotional appeal
B) show a reporter why the information is relevant to a specific audience
C) explain where a connector can find additional information about a story
D) provide extensive details to a connector in the inverted pyramid format
E) summarize the main arguments of the written piece in a brief phrase
B
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Virtue ethics focuses on:
A. Whether a decision reflects well on the character of the decision-maker in the eyes of his or her professional community, role models, or harshest moral critics. B. The appearance of acting ethically rather than whether a decision is actually consistent with virtuous behavior. C. Whether the decision-maker is honest in explaining the reason for his or her decision, even if the decision offends other moral values. D. Applying scientifically explainable virtues to all ethical decisions.
Walmart used its investments in information technology to create direct links between its own warehouses and manufacturers, thereby eliminating the need for independent wholesalers in its system. This is an example of:
A) reintermediation. B) disintermediation. C) hybrid system. D) channel conflict.