The Lumière brothers' most important contribution to the development of motion pictures was
A. the introduction of color.
B. the introduction of talkies.
C. the projection of movies on a screen in a dark room.
D. all of these.
Answer: C
Communication & Mass Media
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Fishbein's theory of reasoned actions states all of the following, EXCEPT:
a. Attitudes don't directly predict behavior b. Norms don't directly predict behavior c. Intention predicts behavior d. Attitudes do not predict intention
Communication & Mass Media
Automaker ______ established an “English Melting Pot School” for his employees.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media