Which of the following is NOT among the six major types of advertising strategies?
A) reminder
B) fear
C) competitive
D) publicity
E) persuasive
Answer: D
Explanation: D) There are six kinds of advertising strategies: information, reminder, persuasive, competitive, direct action, and fear. Whereas advertising is paid coverage of a product, publicity is unpaid coverage.
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Debt is generally the least expensive source of capital. This is primarily due to ________
A) the fixed interest payments B) the priority of claims on assets and earnings in the event of liquidation C) the tax deductibility of interest payments D) the secured nature of a debt obligation
An individual-based pay policy works best in which of the following situations?
A) Employees may have many opportunities to learn new skills. B) Employees are expected to move up "through the ranks." C) Employee turnover is low and jobs don't change often. D) Jobs are standardized within the industry.