Answer the following statements true (T) or false (F)

1. You should follow-up on your email pitch hourly until you get a response from the editor.
2. The news release is the most common media relations tool.
3. Searchable terms are not to be embedded into news releases because the search engines
cannot see them.
4. A social responsibility report is an example of a controlled publication.

1. FALSE
2. TRUE
3. FALSE
4. TRUE

Communication & Mass Media

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In order to become more efficient, organizational leaders make significant use of

(A) computer technology. (B) rules and regulations. (C) efficiency and management reports. (D) staffs.

Communication & Mass Media

The CEO of an organization asked one of its employees to handle the interview process, performance evaluation, and goal-setting activities of her department

Management also offered a massive 40 percent salary increase to that employee for handling the additional responsibilities. What career option does this scenario refer to? a) Managemen b) Preprofessional c) Consulting d) Sales

Communication & Mass Media