Sleek Designs markets a wide range of kitchen cabinets, counter tops, and ceramic tile. Its salespeople are initially divided on the basis of their expertise in a product category

They're then further divided into teams addressing large home improvement retailers, kitchen and bath suppliers, and specialty home improvement stores. Which of the following sales-force structures has most likely been combined to form this complex sales-force structure?
A) territorial and market
B) product and market
C) product and territorial
D) geographical and product
E) market and customer

B

Business

You might also like to view...

The product concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependence

Indicate whether the statement is true or false

Business

One of the least subtle buying signals displayed by the customer is the question

Indicate whether the statement is true or false

Business