Branding a nonprofit organization and programs adds value because
a. Costs are lower and neglected market segments are reached
b. It serves as shorthand for the organization and its various offerings. c. it reduces the risks in communicating information
d. it guarantees a certain donor base
e. It is easy and inexpensive to do
B
Business
You might also like to view...
An isolated store location is most suitable to a retailer _____
a. that is a parasite b. that can attract and hold its target market c. with a mass marketing strategy d. with a multiple segmentation strategy
Business
A planning horizon is defined as the period beyond which the company does not have customer orders
Indicate whether the statement is true or false
Business