Which of the following represent Gibb's defensive characteristics?
a. problem description, problem orientation, equality
b. spontaneity, neutrality, superiority
c. evaluation, control, strategy
d. all of these
Answer: C
Communication & Mass Media
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Which of the following describes of an advantage of composite measures?
a. They enable researchers to create a refined measurement of a variable. b. They act as effective data reduction devices. c. They allow researchers to use several indicators to measure a variable. d. all of the above
Communication & Mass Media
Speakers establish credibility __________ when they disclose their personal experience with a topic.
a. directly b. indirectly c. formally d. informally
Communication & Mass Media