If you were an incumbent and had the choice of running either positive or negative ads, which type of ad would you feel served your campaign best, and why?
What will be an ideal response?
Answer: An ideal response will:
1. Discuss how incumbents might prefer to run positive ads rather than negative ones if possible.
2. Discuss how it might be necessary to run negative ads if the polls are close or if the challenger has gone negative. It might be useful to run an inoculation ad to limit any potential damage that might be done if the opponent goes negative.
You might also like to view...
Many people mistake "theory" for "guess" or for "unfounded assumption." This is an incorrect portrayal because theories
a. are actually integrated summaries of facts and findings from empirical research. b. are widely accepted by many authorities in the relevant field. c. have been derived by a painstaking process of operationalizing. d. have been proved to be true.
___________ are now the most numerous type of interest group and, in the aggregate, the most powerful
a. Labor groups b. Business organizations c. Environmental groups d. Social issues groups