When integrating a visual into the text,

A) place all visuals at the end of the text in an appendix.
B) avoid the use of titles or other descriptors.
C) switch back and forth between visuals and words.
D) refer to the visuals in the text.
E) use sidebars.

Answer: D
Explanation: D) Successful integration involves four decisions: maintaining a balance between visuals and text, referring to visuals in the text, placing the visuals in a document, and writing titles and other descriptions.

Business

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In order to estimate respondents' satisfaction with Coke, a researcher asks "In a month, how frequently do you buy Coke?" Another researcher objects to the use of this scale stating that the scale captures purchase frequency and not customer satisfaction. One can say that the scale lacks:

a. reliability. b. face validity c. application comprehension d. application assessment e. application stability

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Types of initiatives associated with public relations include all EXCEPT those that ________

A) focus solely on selling the product or service B) explain why people should think about an issue C) reinforce a company's reputation by showing the company's core values D) support causes in the public interest

Business