What are metrics family tables? Give examples of some typical example metrics families

What will be an ideal response?

Metrics family tables are groups of related control metrics, presented in tabular format. The tables provide
diagnostic and predictive information on marketing efforts. Typical metrics families include customers, products,
customer service, brand equity, and channel distribution. Each family includes essential metrics to describe
performance, with the data organized by geography, business unit, product, market segment, and other means.
Lead Generation: Shows effectiveness of lead generation. For every lead bought, how many turn into sales
opportunities?
Sales and Pipeline: Shows summary of sales, organized by various means.
Marketing Channels: Shows performance of marketing channel efforts, such as partner recruitment.
Customer Satisfaction: Shows performance of efforts toward customer satisfaction.