Prototypes, personal constructs, stereotypes, and scripts are cognitive schemata that we use to organize our perceptions of people and phenomena

____________________ are standards members use to evaluate alternative solutions or decisions

Fill in the blank(s) with correct word

Strategic communication campaigns that are reported in what is called an “integrated” manner is described in which one of the following?

a. reporting on outcomes according to PESO media channels b. reporting on outcomes irrespective of media channel c. reporting on outcomes according to audience d. reporting on outcomes irrespective of campaign tactics