Shalene knew she could convince many of her audience members to vote for her because while they had voted for her opponent in the last election, they felt the senator hadn't kept his promises and they were looking for new representation. What is the goal of Shalene's speech?

A. conversion
B. weaken commitment
C. strengthen commitment
D. dismissal

Answer: A

Communication & Mass Media

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a. All look alike b. Contain the same headline c. Be placed in the same media d. Contain the same big idea and attitude

Communication & Mass Media

Wilona continually encourages her team to work independently from her, the group leader. She does this by encouraging group cohesion. Wilona is a(n) _____ leader

a. transformational b. servant c. authoritarian d. charismatic

Communication & Mass Media