Mass marketing differs from differentiated marketing in that mass marketing ________
A) has one marketing mix for the entire market
B) focuses on only a single market segment
C) requires substantial resources
D) sells a variety of products to several target customer groups
E) targets a single location or even a single customer
Answer: A
Explanation: Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.
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