A ________ compares multiple items according to a single characteristic

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision, the marketer is using ________

A) psychological repositioning B) competitive depositioning C) positioning D) repositioning E) biased positioning

Organizing marketing by the multinational organization model means

a. separate and autonomous programs are needed for each country b. ethnic market segments do not merit treatment as mini-nations c. a single universal strategy can fit every nation d. programs for the poor should be the same worldwide e. the marketing function is headquartered in a single country