Long-range planning carried out by top management is referred to as ______________________________
Fill in the blank(s) with correct word
strategic planning
Business
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Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather. This is an example of:
A) differentiated target marketing. B) standardized global marketing. C) competitive global marketing. D) target benefit marketing. E) product-market decision
Business
Cosmetic customizers provide each customer with unique products or services without telling them that the products have been customized for them
Indicate whether the statement is true or false
Business