Cormax Games is faced with uncertainty due to the large amount of downloadable, inexpensive games for smartphones and tablets that are present in the market. Traditionally a console game maker, Cormax is confronting changes in technologies and consumer tastes. Which of the following strategies would help Cormax Games modify its operation and adapt to its current environment?
a. Supplying consumers with a product that is more efficient and effective
b. Using business intelligence to spot significant data that will increase sales
c. Strengthening its current marketing strategies to better sell its products
d. Using the socio-cultural dimension to see what is valued within society
Answer: b. Using business intelligence to spot significant data that will increase sales
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