What is the specific communication device that sellers use to send a message to potential customers?
A) Advertising media
B) Personal selling
C) Real-time media
D) Promotional mix
E) Media mix
Answer: A
Explanation: A) Marketers use several different advertising media, specific communication devices for carrying a seller's message to potential customers. The combination of media through which a company advertises is called its media mix.
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One of the objectives of the segregation of duties is to
A) make sure that different people handle different parts of the same transaction. B) ensure that no collusion will occur. C) make sure that different people handle different transactions. D) achieve an optimal division of labor for efficient operations.
The president of a company has signed a $10 million contract with a construction company to build a new corporate office. Which of the following corporate documents sets forth the scope of authority under which this transaction is governed?
A. Certificate of incorporation. B. Charter. C. Bylaws. D. Proxy statement.