Which of the following is involved in the final stage in the buyer decision process?
A) After the buyer has purchased the product, the marketer asks for feedback on the quality of the product.
B) After the buyer has purchased the product, the marketer promotes more advanced versions of the product.
C) After the buyer has purchased the product, the marketer provides customer assistance for use of the product.
D) After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase.
E) After the buyer has purchased the product, the marketer promotes related products by the same company.
Answer: D
Explanation: D) During the final stage, advertising and personal selling can remind customers that they made wise purchases.
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When evaluating research, you find that you need additional facts related to the business transaction. What should you do?
A) Make a note of your questions, but continue on through the steps. B) Return to step 2. C) Return to step 1. D) Ask for help, you clearly didn't pose the right question to begin with.