Define retrieval and reinforcement as strategies to encourage listener retention.
What will be an ideal response?
- A retrieval strategy is one in which a speaker asks listeners to recall information that was said previously in the presentation.
- Retrieval is a popular strategy to help students combat forgetting.
- A reinforcement strategy rewards the listener to strengthen the listener's positive attitude toward the speech.
- A speaker can reinforce listeners by smiling at them and nodding his or her head in agreement.
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Define and describe the different types of influence. Compare the effectiveness of each type
What will be an ideal response?
Christian is often persuaded to use the same kinds of shaving products that his friends use. He assumes that his friends are similar to him, so the same shaving products should work well for him. Christian is persuaded by ________ , which is a ________ cue
a. affinity, peripheral b. similarity, central c. credibility, central d. similarity, peripheral