Which of the following is an intermediate consumer?
A. wholesaler
B. manufacturer's representative
C. distributor
D. retailer
E. broker
Answer: D. retailer
Business
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________ describes the employees' skill in serving the client
A) External marketing B) Internal marketing C) Promotional marketing D) Direct marketing E) Interactive marketing
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Price-setting logic must be modified when the product is part of a product mix. In that case, the firm searches for a set of prices that ________ profits on the total mix
A) are ineffective on total B) have no effect on total C) maximizes D) minimizes E) capitalize upon
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