Briefly describe the six steps in the marketing research process
What will be an ideal response?
a. Problem definition – establish the problem to be addressed.
b. Information needs – establish the kinds of information that are most appropriate for solving the problem.
c. Type of study or research – determine the type of research to be performed from exploratory to descriptive to causal.
d. Data collection – establish the specific data sources, including the sample of people or organizations studied.
e. Data analysis and conclusions – analyze the data and draw conclusions that address the stated problem.
f. Reporting – write the report and communicate the findings to the marketing organization and other relevant group.
You might also like to view...
Which is the grammatically and mechanically correct option?
Because we cross-tabulated our table we found that 200 more women preferred our product than men. Because we cross-tabulated our table, we found that 200 more women preferred our product than men. Because we cross-tabulated our table. We found that two hundred more women preferred our product than men.
Which of the following statements is true?
I. It is NOT always practical to expect 100% inventory accuracy on all items. II. "C" items should be expected to have a higher inventory accuracy than "A" items. III. Tolerance is the amount of permissible variation between an inventory record and a physical count. A) I, II and III B) I and II only C) I and III only D) II and III only E) I only