Which of the following usually describes a company's major business thrusts, customer orientation, or business philosophy, in general terms?

Cooking food in a grocery store and giving small pieces of the food to consumers who pass by is which form of sampling?

A) in-store distribution B) direct C) response D) cross-ruffing

Suppose, as a marketing manager of a firm, you plan to conduct market research using qualitative measures

For the purpose of developing consumer insight you have distributed among the respondents a picture of a man and woman in a coffee shop, and have asked the respondents to make up a story about what is happening in the picture. Identify and define the type of question used in this case.