The indulgence versus restraint dimension of Hofstede's Dimensions of National Culture deals with the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life

Laptop computers, pet food, cake mixes, DVDs, and recreational vehicles are examples of what?

a. brand classes that satisfy a particular type of need b. line-extendable categories that satisfy a particular type of need c. product categories that satisfy a particular type of need d. product life cycle line items that satisfy a particular type of need

Cortron Consultants provides business consulting services for startups. It helps customers design their supply chains by first evaluating the target market and then proceeds backward from that point

What is this strategy of reverse design called? Why is it beneficial?