To use Facebook effectively, public relations practitioners must always remember that

A) Facebook is only a simple blog, so creativity will be limited.
B) the best approach is to dominate the page every day.
C) they may have to "shut down" contributors at any time.
D) establishing connections takes thought and creativity.
E) Facebook will soon be eclipsed by the next major social media vehicle.

Answer: D

Communication & Mass Media

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Cindy attributes Luz's behavior to her personality or individual characteristics. Cindy is using a category-based attribution

Indicate whether the statement is true or false.

Communication & Mass Media

The when element in the lead should be

a. included at the very beginning of the lead most of thetime b. included in the lead, preferably near the verb, butNOT at the beginning of the lead c. excluded from the lead whenever possible d. ALWAYS left at the very end of the lead

Communication & Mass Media