The Affordable Care Act requires that most U.S. citizens and legal residents have qualifying health insurance or pay a financial penalty. This provision of the Affordable Care Act is known as the
A) Health Insurance Marketplace option.
B) public option.
C) individual mandate.
D) premium subsidy option.
Answer: C
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Time Warner has different divisions for magazines, movies, recordings, cable television, and so on. The Warner Bros. part of the empire alone has divisions spanning movies and television, a broadcast network, retail stores, theaters, amusement parks, and music. Time Warner is an example of an organization with ________.
a. product divisions b. customer divisions c. geographic divisions d. merchandise divisions e. common divisions
According to the commercialization stage of the new product development process, following the decision to introduce the new product at a particular time, a company must next decide ________
A) where to launch the new product B) how to launch the new product C) why to launch the new product D) what pricing strategies to implement E) what marketing mix elements to use