Of all areas of the organization, why is the supply chain especially vulnerable to ethical lapses?
What will be an ideal response?
The supply chain offers more opportunities for ethical issues than some other functions in the organization. Some of these opportunities arise from the large sums of money involved. Perhaps these opportunities arise because of the close and long-term personal contact between buyer and seller. Globalization adds even more complexity to the decisions made in the supply chain.
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The Bass Model assumes that new product adopters are influenced by which two types of communications?
a. mass media and interpersonal communications b. blogs and wikis c. scholarly journals and reviews d. competitor reaction and commercials e. popular technology magazines and websites
Goods which are highly visible and which consumers feel they are judged by have high _____ perceived risk
a. time b. financial c. physical d. social