Which of the following is true of promotional pricing?
A) It leads to 'deal-prone' customers who buy products only during sales.
B) It fortifies the brand's image in the eyes of customers if relied upon extensively.
C) It simplifies shopping for customers if used simultaneously by multiple stores.
D) It makes balancing short-term sales incentives against long-term brand building unnecessary.
E) It is extremely beneficial for the brand's profitability if practiced repeatedly.
A
You might also like to view...
With the start of the subprime financial crisis in August 2007, the dollar ________ in value against the euro as the Fed lowered interest rates
By December of 2008, with the financial crisis spreading throughout Europe, foreign central banks cut their interest rates, leading to a ________ in the value of the dollar relative to the euro. A) rose; further increase B) rose; decline C) declined; rise D) declined; further decline
A(n) ________ is the systematic attempt by an unauthorized individual to discover the cleartext form of the data from its encrypted form
A) exchange B) crypt C) attack D) switch