_____ is the first step of the AIDA model.

When Ellen completed her life insurance application, she answered "No" to the question, "Have you ever had hepatitis?" She had hepatitis two years ago. If Ellen dies shortly after the policy is issued, the insurer may be able to deny the claim because of the doctrine of:

(a) concealment (b) insurable interest (c) warranty (d) misrepresentation

Why must an immunized portfolio be rebalanced periodically?

What will be an ideal response?