Biodegradable laundry detergent is an example of:
A) cause-related marketing
B) event marketing
C) green marketing
D) positive public relations
C
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Arnold believes that U.S. firms should be allowed to enter into joint ventures with foreign multinationals without government interference. Betty thinks that the Federal Trade Commission should monitor such joint ventures closely
Based on this scenario, which of the following statements is true? A) Both subscribe to the Chicago School approach to antitrust policy. B) Both subscribe to the Harvard School approach to antitrust policy. C) Arnold's views are closer to the Chicago School approach to antitrust policy. D) Betty's views are closer to the Chicago School approach to antitrust policy.
Which of the following staffing policies is pursued by firms where the lack of managers' mobility among national operations implies that the pay for expatriates should be kept country-specific?
A. Regiocentric B. Ethnocentric C. Geocentric D. Polycentric E. International