Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP) that many customers who purchased its computers were having issues with service support

A local video rental store looking to increase customer traffic in the summer would be an example of a:

A) target market analysis B) product positioning C) communications analysis D) communications objective

Observational techniques are methods used to obtain primary information about competitors

from customers in a business market. Indicate whether the statement is true or false