A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer

A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system

B

Business

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Deciding the key message of a speech is what step in the speech preparation process?

a. Determining the general purpose b. Analyzing the audience c. Planning how to get out of the speech assignment d. Organizing the speech e. Identifying the central idea

Business

Using the internal rate of return approach to ranking projects, which project(s) should the firm accept? (See Table 10.4 )

A) 1, 2, 3, 4, and 5 B) 1, 2, 3, and 5 C) 2, 3, 4, and 6 D) 1, 3, 4, and 6

Business