Walter is the manager of sales operations at Woode Industries. He has to define the sales goals for the forthcoming financial year. In this scenario, which of the following guideline will help him in framing effective team goals for his sales team?

a. The goals must be fairly easy to achieve.
b. The goals must be generic to allow change if needed.
c. The goals must be challenging, requiring hard work.
d. The goals must serve multiple purposes.

c. The goals must be challenging, requiring hard work.
To be effective, the goals set by Walter must be challenging, requiring hard work. Effective goals are challenging. Achieving them will require hard work and team effort.