The number of SEC enforcement actions have increased each year since 2005.

Differentiated marketing is defined as ____.

A. The process of selecting one or more market segments for focused marketing efforts. B. The marketer uses only one strategy or marketing mix for the entire market C. A target marketing strategy where the company targets more than one market segment and develops a unique marketing mix to target each segment separately D. A targeted marketing strategy where a company chooses only one segment to target and customizes a marketing mix for that target market

Which of the following is considered to present the GREATEST challenge to using test data for validating processing?

A. Potential corruption of actual live data B. Creation of test data that covers all possible valid and invalid conditions C. Test results being compared to expected results from live processing D. Data isolation issues associated with high-speed transaction processing