Which of the following is not a part of thinking that is influenced by our self-concept?

Branding is ________

A) all about creating unanimity between products B) the process of performing market research and selling products or services to customers C) endowing products and services with the power of a brand D) the process of comparing competing brands available in the market E) use of online interactive media to promote products and brands

If an investor has significant influence over an investee, but doesn't control the decision that are made, the investor must use the equity method to account for this investment

Indicate whether the statement is true or false.