The MOST important factor in successful new-product introduction is:
a. a good match between the product and market needs
b. strong company leadership
c. an obsession with quantity rather than quality
d. a project-based team approach to new-product development
e. a history of carefully listening to customers
A
All of the factors listed are important, but the most important is a good match between the product and market needs—as the marketing concept would predict.
You might also like to view...
The free-look provision gives the policyowner
A) the right to return the policy for a partial refund within a specified number of days B) the right to contest the terms of the policy C) the right to change a policy provision D) the right to return the policy for a full refund within a specified number of days
Briefly explain an undisclosed agency. What are the liabilities involved in such an agency?
What will be an ideal response?